This approach allows retailers to create impressive content from existing product images

Klarna helps merchants personalize customer shopping experience . Source: klarna.com

Klarna has released an expanded portfolio of products and services designed to aid retailers to personify the consumer shopping experience.

According to the report, the initiative stems from a surge in e-commerce adoption in retail due to the pandemic. Meanwhile, consumers are now looking for inspiration, personified recommendations, and flexible payment options wherever they consume content. This way, Klarna’s expanded range of products and services can help retailers keep up with the times and attract the right customers.

In addition, Klarna’s retail solutions include AI-powered content creation tools to provide retailers with personalization options, unlimited purchases in native formats. It also includes the ability to promote payment options later along the shopper journey on the retailer’s own website, using sponsored placements, selected Wish Lists, featured articles, and CRM channels.

What is more, Klarna is providing AI-powered content creation capabilities based on Klarna’s acquisition of San Francisco-based Toplooks.

We’ve reported that Klarna collaborates with Ingenico to expand payments across Europe.

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