Nicola Mendelsohn, head of the global business group at Meta, said that the new era of artificial intelligence is a seismic moment for the technology industry, which has not been seen for ten years.

The head of the global business group the mentioned giant of social networks and advanced developments in the context of reasoning about trends and prospects for 2024 noted that it is important to position AI as a force for good in the public consciousness. At the same time, she drew attention to the fact that people should be informed about the potential risks associated with the use of artificial intelligence.

During a conversation with media representatives at the World Economic Forum in Davos, Switzerland, Nicola Mendelsohn said that last year was a turning point in terms of the impact of the processes that took place during this period on society.

For Meta, 2023 was a landmark period. The share price of the tech giant has shown a sharp increase. Investors praised CEO Mark Zuckerberg’s commitment to what he called a year of efficiency. In this case, it implies a strategy to reduce costs and shift the focus to more profitable business areas.

Also in 2023, the tech giant paid a lot of attention to artificial intelligence. The company has developed its own large language model. The technology giant continues to implement the concept of creating a metaverse. In this case, the Quest 3 headset immerses users in this digital space of existence.

Nicola Mendelsohn says that Meta can be a leader and a pioneer in the sphere of creating platforms for the digital being.

In October, during a telephone conversation with analysts about the tech giant’s earnings, Mark Zuckerberg said that as part of the company’s investment activities, financing projects related to artificial intelligence will be a priority shortly. He also noted that in this case, the most problematic aspect of the implementation of efforts is the material support for the development of engineering and computing resources.

In the current year, the tech giant intends to hire employees for positions related to projects in the sphere of machine intelligence.

Meta CFO Susan Li said in October that artificial intelligence tools will be integrated into the company’s advertising mechanisms after the functional content of the relevant developments allows the relevant tasks to be completed.

At the end of last year, the tech giant actively used machine intelligence within the framework of the so-called text variations scenario. In this case, artificial intelligence tools generated different versions of advertising texts based on the data contained in the user’s request.

Mark Zuckerberg also stated in October that machine intelligence is a useful tool for gaining an audience. According to him, advanced technology is used to create recommendations for consumers interacting with virtual platforms that are part of the Meta digital ecosystem.

The tech giant’s focus on artificial intelligence is understandable and logical. AI is a technology with the potential to transform the functional space of human activity. Artificial intelligence is gradually becoming what can be called the main tool of global development, the rejection of which portends ossification in retrograde forms that lag behind the pace of modernity and block the path to the future.