Sales of the latest generation of the iPhone smartphone from the US technology giant Apple have been banned in Indonesia.

Last Monday, October 28, the media, referring to the content of a statement from the Ministry of Industry of the mentioned Asian country, suggested that the most likely reason for the sales ban was that the company based in the United States failed to meet the government’s requirements for 40% local content in tablets and handsets. In the prospect, this decision may become a factor of negative sensitive impact for Apple in the financial context, since Indonesia is a large market.

In a statement by the mentioned ministry, it was noted that iPhone 16s shipped to the country by registered importers cannot be sold. The reason for the corresponding situation was that PT Apple Indonesia has yet to fulfill its investment commitment to obtain local content-level certification on innovation.

According to the media, the practice of using trade rules to protect domestic industries has long been implemented in Indonesia. At the same time, the local content rule is perceived by many investors as a deterrent in the context of considering possible interaction with this Asian country. Indonesia is currently the fourth most populous nation in the world. This circumstance is a kind of natural platform for the formation of a large market.

There are currently 354 million active mobile phones in Indonesia. At the same time, the population of the Asian country is about 280 million people.

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