Chief Executive Officer of Honor George Zhao, during a conversation with media representatives, said that the transformative power of artificial intelligence has no value if user data is not protected.

The mentioned statement was made after Apple in June announced the introduction of personalized machine intelligence tools on certain devices in the United States in the upcoming fall.

It is worth noting that Honor already integrates some artificial intelligence functions. For example, the AI on the devices of this company allows users to open text messages and other notifications just by looking at this information. Artificial intelligence functions also eliminate owners of the mentioned brand’s products from copy-and-paste operations by directly linking apps like Yelp with apps for navigation or ride-hailing.

This week, at the Mobile World Congress in Shanghai, Honor presented new machine intelligence tools to identify the use of deepfakes in videos and to simulate lenses that can decrease myopia when applying the screen for hours. George Zhao stated that the company’s approach is to keep artificial intelligence operations involving personal data limited to the smartphone. According to him, without data security and user privacy protection, machine intelligence will become worthless.

George Zhao stated that the artificial intelligence cloud is becoming more and more powerful. He also believes that AI on devices, due to its capabilities and by empowering consumers, will become more intimate and more understandable. According to him, the implementation of this scenario will give users more support and help them interact with the future world of artificial intelligence.

George Zhao stated that many apps with generative AI, such as chatbots, require large computing power, significantly exceeding the capabilities of a smartphone battery. This circumstance creates the need to use the cloud, which provokes concerns about data security. George Zhao says that the balance between artificial intelligence capabilities, energy usage, and data privacy is a huge challenge for manufacturers. He stated that a system that collects a large amount of user information to provide more personalized functions becomes a stronger object compared to a human. The purpose of Honor is to make a person stronger.

It is worth noting that against the background of the rapid development of artificial intelligence, the issue of cybersecurity has become more relevant. Scammers also have access to advanced technology. In the context of this problem, user awareness is of particular importance. For example, a query in an Internet search engine, such as how to know if my camera is hacked, will allow anyone to get information about signs of unauthorized access to the device.