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Pakistan’s first numberless card goes live

Feb 18, 2021

The launch of the numberless card is the first implementation of Mastercard’s Digital First program in Pakistan and the wider MEA region

numberless card Pakistan

Pakistan’s first numberless card goes live. Source: sadapay.pk

SadaPay and Mastercard are issuing the Middle East & Africa (MEA) region’s first numberless and contactless-enabled card in Pakistan.

The new offering has been designed to provide SadaPay users with a safe and simple way to transact both online and offline.

The physical version of the card is completely numberless, both front and back, thus providing ultimate protection from the prospect of theft of personal and financial information for additional peace of mind.

Despite being a numberless card, cardholders can still use it to make e-commerce payments as their card details are stored within the SadaPay app.

Our focus is to deliver a safe and secure digital experience to all cardholders. Mastercard is a trusted partner that enables issuers and merchants to leverage technologies such as the numberless cards to ensure safety of e-commerce and over-the-counter transactions in order to protect consumers and merchants against fraud. We are truly excited to be launching the first numberless card in Pakistan and the MEA region in partnership with SadaPay. We continue to partner with digital players across the region to launch exciting digital solutions and share innovations to advance financial inclusion, bringing us closer to a world beyond cash
Ngozi Megwa, Senior Vice President, Digital Partnerships MEA, Mastercard

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