A new solution empowers organizations to trust and verify who’s on the other side of digital interaction

American Express’ subsidiary launches digital identity solution. Source: pixabay.com

Accertify has announced the launch of Digital Identity solution to help organizations deal with the growth in fraudulent online account openings and account takeovers.

The report states that this fraudulent activity is targeting accounts, including financial, retail, utility, dining, loyalty, and rewards.

The company’s new solution analyzes billions of data points using machine learning, advanced behavioral analytics, and device intelligence technology. It calculates a trust score and associated reason codes for account activity in near real-time to help prevent fraud loss.

It also identifies unusual activity, such as successive account updates and automated bot attacks.

We’ve reported that Mastercard will?join?the ID2020 Alliance, a multi-stakeholder partnership dedicated to providing access to a viable form of legal identity.

SEE ALSO:

• Digital identity: how it works and what can go wrong
• EXPLAINED: What is tokenization and how it prevents fraud
• Schemes & types of banking card fraud to watch out for