The BNPL leader includes a convenient price comparison tool in its one-stop shopping app
Klarna’s Shopping App Now Enriched With Comparison Engine. Source: Klarna
A new intelligent search and compare tool from Klarna allows customers to compare prices across thousands of retailers and filter their search by colour, size, features, customer ratings, store availability and shipping options.
Therefore, Klarna clients would not waste time browsing external engines and marketplaces to make the wisest shopping choice. The in-app tool ranks product results by price, automatically showing the best deals first.?
Any time shoppers will be browsing a product page, the newly-added engine will show better prices and attached ratings. In addition, a pop-up panel will automatically search and apply available coupons for the chosen products at checkout.
The service is enabled by Klarna’s last year’s acquisition of PriceRunner. Initially, the comparison tool was launched for US users, but now it’s made available to a wider audience in the UK, Sweden and Denmark.?
According to Sebastian Siemiatkowski, co-founder and CEO of Klarna, the company aims to evolve from a payment network to a full-scale shopping destination. Thus, in the future, Klarna’s shopping app should provide everything “from inspiring product discovery through to delivery tracking, digital receipts and seamless returns”.
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Nina Bobro
Nina is passionate about financial technologies and environmental issues, reporting on the industry news and the most exciting projects that build their offerings around the intersection of fintech and sustainability.
