European PSP Mollie has integrated with the leading customer relationship management platform HubSpot to simplify payment processes within customer relationship management (CRM) systems.

Mollie, a Europe-based payment service provider (PSP) that offers businesses an easy way to integrate and manage online payments, announced its integration with the HubSpot?platform for scaling businesses.

The partnership simplifies CRM payment processing. CRM systems deal with a range of payments so businesses often face challenges in managing related transactions, tracking payment histories, issuing invoices, and handling customer payment information.

The new integration allows businesses to manage all CRM payments directly through the HubSpot platform, which is particularly popular with small to medium-sized businesses that are the backbone of most world economies.

The platform offers numerous tools to help businesses grow, and improve their sales, marketing, customer service, and content management. It provides a wide range of services, ranging from email marketing, to lead generation, social media management and analytics, within a single ecosystem.

Connecting HubSpot with Mollie’s payment solutions allows the firm’s clients to get rid of the hassle of switching between multiple platforms for deals and payment management.

Hubspot integration enhances the customer experience for Mollie’s clients by streamlining invoicing, payment tracking, and customer communication. It enables companies to seamlessly handle payment workflows, reduce manual tasks, and gain valuable insights into customer behaviour and payment histories.

Some of the main benefits include the ability to generate payment links directly from HubSpot Deals and integrate them into existing HubSpot Workflows; payment link monitoring within HubSpot, with automatic updates on link generation and payment; refunds creation directly from HubSpot; and an enhanced range of local and global payment methods.

The ultimate goal is to offer a smoother, more efficient payment solution within the CRM framework, improving both customer engagement and operational efficiency. New capabilities will be available to businesses in the Netherlands, Belgium, Germany, France and the United Kingdom.

Founded in 2004, Mollie offers a unified platform for businesses to get paid by partners and manage their corporate budgets. It features payments, reconciliation, reporting, fraud prevention, and financing services for startups and enterprises of various sizes. By the latest connection of payment processing with CRM data, businesses can better understand customer behaviour, enhance customer service, and optimize sales and financial management.