Roblox announced its intention to launch paid video games on its virtual platform and also stated a plan to provide developers with the opportunity to sell physical merchandise through video games they have created.

The mentioned company released information about the specified initiatives that have yet to be implemented on Friday, September 6. It is worth noting that, in general, the list of intentions of this video game firm is wide. For example, the company also plans to add the ability to price certain games on its virtual platform in real currency for desktop computers. Roblox characterizes this initiative as a new experience. The company made a corresponding statement at its developer conference.

Roblox also plans a higher revenue share for creators. It is expected that in some cases the corresponding figure will reach 70%. It is worth noting that the share of revenue will vary depending on the price of the video game.

The company intends to launch a paid service on personal computers by the end of the current year. The firm also plans to extend the relevant experience to other types of devices in the future.

It is worth noting that the paid service is a kind of shift from the standard Roblox business model, which provides free access to video games. As part of the appropriate approach, the focus is on purchases of its in-game currency Robux, which is used to buy items such as cosmetics and collectibles inside the digital worlds.

Enrico D’Angelo, vice president of economy at Roblox, says that by offering new revenue shares for paid access, the company provides creators another way to earn money on its platform.

As we have reported earlier, Roblox Gamers Spend $773 Million on Virtual Currency Robux in Q1.