Apple on Monday, August 26, announced that on September 9, a press conference will be held at its headquarters located in Cupertino, California, during which new iPhone and Watch models are expected to be presented.
A live stream of the mentioned press conference will be available on the technology giant’s website and YouTube. It is worth noting that since 2020, the company has been using the practice of publicly premiering its new products by posting pre-recorded videos.
It has also become a kind of tradition for the technology giant to debut new developments in the fall. Apple is holding relevant events on the eve of the commercially important holiday shopping season.
So far, there is no official information about the iPhone 16. Analysts and the media assume that the new generation of the smartphone most likely will receive bigger screens. Also, in their opinion, this product will be equipped with a camera with a modified design. Another assumption of analysts and the media regarding the features of the iPhone 16 concerns the expansion of the list of colors available to buyers of the new generation of the smartphone.
It is also expected that the next generation of the technology giant’s wearable devices will be equipped with a new chip featuring high-speed operation.
It is worth noting separately that for Apple, the traditional practice is the debut of updated software for the iPhone at the same time as the presentation of the next smartphone line. iOS 18 is expected to premiere in September. According to media reports, the mentioned version of the software will include Apple Intelligence, a set of artificial intelligence functions for daily use. In this case, the AI will solve tasks such as generalizing messages and generating images. At the same time, the developer preview signaled that Apple Intelligence features will likely launch shortly after the company’s hardware launch.
In the current year, the traditional autumn presentation of the next generation of the technology giant’s products will be held under the slogan It’s Glowtime. In this case, a kind of title phrase in the verbal dimension hints at the new redesign of the Siri interface.
As we have reported earlier, Apple Revenue Tops Forecasts.
Serhii Mikhailov
Serhii’s track record of study and work spans six years at the Faculty of Philology and eight years in the media, during which he has developed a deep understanding of various aspects of the industry and honed his writing skills; his areas of expertise include fintech, payments, cryptocurrency, and financial services, and he is constantly keeping a close eye on the latest developments and innovations in these fields, as he believes that they will have a significant impact on the future direction of the economy as a whole.
