The Vision Pro mixed reality headset, developed by Apple, on Friday, July 12, became available for purchase in new markets.

The mentioned device has already begun the history of its presence in the branded stores of the specified technology giant in Australia. The mixed reality headset is also now available for purchase by Apple customers living in countries such as the United Kingdom, Canada, Germany, and France.

It is worth noting that last month, sales of Vision Pro were launched in some Asian markets. In this case, China, Hong Kong, Japan, and Singapore are meant.

In one of the largest Apple stores in London on Regent Street, customers have reserved slots for the Vision Pro demonstration. In the case of this device, the importance of a commercial event such as a product demonstration increases. To a certain extent, the relevant circumstance is that the cost of a mixed reality headset is $3,499. Buyers should use a practical example to decide that they still need a device that costs much more than other similar headsets on the mass market.

Bryan Ma, vice president of International Data Corporation, says that Vision Pro is causing interest from consumers. According to the expert, the mixed reality headset is a relatively new product category that has not yet become mainstream. Bryan Ma notes at the same time that there is currently no answer to the question of whether Apple will be able to transform the first weeks of consumer hype regarding the Vision Pro into a sustainable dynamic.

As we have reported earlier, Apple’s AI Push Faces Challenges in China.