McKinsey and Company predicts that generative artificial intelligence will continue to occupy a dominant position in the business environment next year.

The mentioned consulting firm, based in the United States, said that against the background of the specified prospects for 2024, it is necessary to take measures to ensure an acceptable level of security. In this case, it implies the prevention of potential risks that arise in connection with the functioning of artificial intelligence systems, and tools created based on advanced technology.

This year, what can be symbolically described as a wave of machine intelligence has been observed in the world. Advanced technology integrated into chatbots and other digital products has demonstrated impressive cognitive abilities. Artificial intelligence has proven its skill to cope with complex tasks of searching and structuring information. Moreover, advanced technology can not only work with arrays of data but also understand them in the context of full awareness and the conclusions that follow. AI has also demonstrated the ability to generate original content, focusing on elementary hints from the consumer. Artificial intelligence has been recognized by the world community as a kind of source of power with the potential to transform the traditional landscape of human civilization’s existence.

Against the background of the rapid development of machine intelligence, the number of companies interested in integrating advanced technology into their business structure is growing. Many firms are thinking about whether they can develop artificial intelligence on their own or whether cooperation with brands from the AI industry would be a better solution.

McKinsey and Company notes that newspaper headlines are increasingly mentioning innovators working with artificial intelligence. The firm says that the popularity of advanced technology is partly supported by the growing interest in AI as a tool for transforming activities in the business environment.

McKinsey and Company suggests that generative artificial intelligence remains an object of increased interest next year. The forecast mainly concerns the United States, but global trends are similar, so this potential scenario is relevant for other countries as well. McKinsey and Company justifies its point of view on the dominance of generative AI next year by the fact that people continue to develop tools based on advanced technology.

The process of artificial intelligence development is characterized by the exponential growth of abilities and capabilities. At the same time, a significant part of the potential of AI has not yet been realized. Artificial intelligence allows companies around the world to increase efficiency and improve performance.

McKinsey and Company called the emergence of generative machine intelligence the biggest event of the current year. The firm’s report notes that thousands of brands in various spheres and any part of the world are already using simple interfaces of advanced technology to radically transformation of any conceivable activity in the area of business.

The company also predicts a huge economic impact from applying generative artificial intelligence. The firm assumes that by 2040, the use of advanced technology will expand the financial volume of the global economic system by $2.6 trillion to $4.4 trillion annually.

McKinsey and Company expects the transformative potential of generative artificial intelligence to encompass all spheres of activity. AI will be a source of change in industrial production, healthcare, retail, finance, and the creative space.

McKinsey and Company notes that the media focuses on innovators in the sphere of artificial intelligence, but the market is dominated by those who scale products based on advanced technology. In this context, The firm stated that in this case, managers should clearly identify which part of the business can benefit, understand how to expand activities by starting the corresponding movement from one app, and how new tools will change the industry.

The era of digital technologies is an active space of historical existence, which has not yet become ossified in the chronology of the past. This means that artificial intelligence can still create an effect that will come as a surprise to futurists who are guided in their vision of the future by existing technological forms.

McKinsey and Company notes that many firms, realizing to one degree or another the enormous scale of a potential newness coming from AI, have embarked on digital transformation and the introduction of innovative solutions. At the same time, experts note that few succeed in taking benefit from advanced technologies. McKinsey and Company believes that in this case, the lack of a positive result is because the brands have not carried out the fundamental organizational restructuring necessary to maximize the benefits of the hard work of digitizing the business.

The consulting firm notes that most organizations consider generative AI as a tool to expand the scope of human activity, rather than to replace it.

McKinsey and Company also, as part of its forecast for next year, focuses on the need to begin implementing measures to ensure the safety of a growing number of brands working with artificial intelligence.

During the current year, statements have been repeatedly made in the space of public discourse about the need to develop ethical machine intelligence. Technology companies and global political leaders discussed the regulation of artificial intelligence. Many industries have already called for increased AI controls. In some cases, this desire is primarily aimed not at ensuring security, but at increasing the level of consumer loyalty.

McKinsey and Company notes that efforts to mitigate the effects of so-called bad AI continue to be in its infancy. This situation is observed all over the world. The company says that in 2024, governments should constantly review their regulations since other tactics will cause the regulatory system to lag behind the level of AI capabilities.

Some organizations have launched awareness-raising programs about artificial intelligence. McKinsey and Company believes that these initiatives will allow businesses to form a full understanding of the risks associated with advanced technology and create the right activity strategies based on relevant knowledge. Experts also note that the introduction of generative intelligence should be associated only with the launch of digital thinking models, and not with monitoring and evaluating these systems.

As we have reported earlier, Adobe Predicts Longer AI Boost.